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Courtney Culp

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Using Google Goggles, users are able to twist off the cap on a print ad for a chance to win a variety of prizes, like a personal trainer for 5 years.

Interactive banners that encourage users to act on their dreams once they twist off the cap. From here, users are led to a microsite which explains further.

We built a microsite called the Dream Activator. Similar to Kickstarter, Dream Activator allowed people to post their dreams, which users could vote for and share on Facebook.

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Using Google Goggles, users are able to twist off the cap on a print ad for a chance to win a variety of prizes, like a personal trainer for 5 years.

Interactive banners that encourage users to act on their dreams once they twist off the cap. From here, users are led to a microsite which explains further.

We built a microsite called the Dream Activator. Similar to Kickstarter, Dream Activator allowed people to post their dreams, which users could vote for and share on Facebook.