Senior content creative for UGG Women's social media platforms: Instagram, Twitter, and Facebook.
In charge of concept, set design, wardrobe styling, and occasional retouching. Art director on all shoots. Oversaw copy on all channels.
*Scroll to end for video examples
This was a side project that started out as a joke: a diet where people lick raw chicken to give themselves food poisoning to lose weight. At the end of the day, we got Jenny Slate on board and produced 3 awesome videos to promote the diet. Viewers are ultimately driven to a microsite where we finally shed light on the dangers of fad diets like this one.
*copywriter on all scripts
"NEW DIET"
"BEFORE AND AFTER"
"DRESSING ROOM"
Our responsive microsite opens with Jenny explaining that the diet is actually fake.
Users are able to sign and share a pledge, stating that they'll never lick raw chicken. The picture frame also streams any tweet using the hashtag #chickenlickin.
Lead copywriter for a Home Trends direct mail piece. We concepted a new and elevated format that had never been done at Kohl’s before.
The end result positioned Kohl’s as an authority on home trends and inspired the customer to update her current aesthetic.
Page design and copy for men's Nike ecommerce site.
Seeds, grains, and nuts are at the heart of all Kashi products; all of which are found in nature. And all of which are consumed by animals to keep them strong and healthy. Basically, humans have a thing or two to learn from animals.
Published in CMYK Magazine #46
*copywriter
A series of print ads that highlight The Getty Center's commitment to a world of art, research, conservation, and philanthropy.
*copywriter
subcopy: Our new Virtual Library and Open Content programs allow the public to download art and art publications freely and without restriction. Why? Because the Getty was founded on the conviction that understanding art makes the world a better place, and sharing digital resources is the natural extension of that belief. From artists to art lovers, the Getty believes that art inspires us all. With initiatives like these that make art accessible to all, the Getty continues to prove itself a place unlike any other: a place where art lives. Visit search.getty.edu to start exploring.
subcopy: With the help the Getty Foundation, the Mehrangarh Museum Trust is overseeing a multi-year conservation of the Naguar Fort, a fortified complex of palaces, elaborate gardens, temples and a mosque that had fallen into ruin. A restoration effort that combined both traditional building methods and modern scientific techniques, the undertaking was recognized with a UNESCO Award for Excellence in Cultural Heritage Conservation in 2002. It’s projects like this that make the Getty a place unlike any other: a place where art lives. Visit Getty.edu for more info.
subcopy: Over the past two years the Getty, as part of an agreement with the University of Iowa Museum of Art, has been studying and treating Jackson Pollock’s groundbreaking Mural. Part of the Getty’s overall philanthropic mission, the conservation effort provided an opportunity to investigate Pollock’s technique, the types of paints he used and how Pollock applied them. Thanks to a skilled team of Getty scientists and experts, Pollock’s masterpiece has been fully restored and is now back on display. That’s what makes the Getty a place unlike any other, a place where art lives. To learn more, visit Getty.edu.
subcopy: The Open Content Program, launched recently by the Getty, allows the public to download art freely and without restriction. Why? Because the Getty was founded on the conviction that understanding art makes the world a better place, and sharing digital resources is the natural extension of that belief. From artists to art lovers, the Getty believes that art inspires us all. With initiatives like the Open Content Program that make art accessible to all, the Getty continues to prove itself a place unlike any other: a place where art lives. Visit search.getty.edu to start exploring.
Since Viceroy has such a distinct take on Anguilla, we wanted to reflect that notion. Taking inspiration from the resort’s effortless combination of unexpected textures and patterns, we used the Viceroy Anguilla palette in a bold and graphic way.
*designed by me and another AD
Outdoor, print, and TV for the Safari park, promoting one of its main attractions, the Cheetah Run. Here, people can get up close and watch a cheetah run from 0 at 70 in just a few seconds. It really is amazing to witness.
An interactive banner that allows users to customize their trip to Australia with the Qantas Aussie AirPass.
"QANTAS AUSSIE AIRPASS"
We've rallied against the typical health “routine” by taking a stand against standardized mammograms and standardized treatments. With every mammogram, women had the opportunity to contribute their breast prints and show the world what makes them unique. Women of all types came together not only to celebrate their differences, but also their one universal connection: breasts.
Activate Water is unique in the fact that there are vitamins stored in the cap instead of already sitting in the water. Once a consumer twists the cap to open it, the vitamins are released into the drink, therefore activating them.
This campaign embraces the power of activation and encourages people act on whatever is important to them. Whether it be motivating, inspiring, or even surprising, all it takes is the twist of a cap to be activated.
Using Google Goggles, users are able to twist off the cap on a print ad for a chance to win a variety of prizes, like a personal trainer for 5 years.
Interactive banners that encourage users to act on their dreams once they twist off the cap. From here, users are led to a microsite which explains further.
We built a microsite called the Dream Activator. Similar to Kickstarter, Dream Activator allowed people to post their dreams, which users could vote for and share on Facebook.
